With residents increasingly getting their news online, Murrindindi Shire Council saw a need to refine and improve their multiple social media presences to foster better engagement and two-way communication within the community. Murrindindi Shire Council wanted to use their social media presence to:
Connect with their community
Help connect with their community quickly, easily and transparently
Enable conversations with their community
Enable conversations with their community which could help refine current service delivery and design future service delivery
Develop a high level of engagement
Develop a high level of engagement and empathy with the potential tourism market
Effectively promote Murrindindi Shire’s attractions
Effectively promote Murrindindi Shire’s range of tourism attractions
Cost-effective means of communicating
Provide a cost-effective means of communicating and, over time, help reduce a reliance on traditional media
The Murrindindi Shire Council Social Media Strategy 2020-2023 included:
We worked hard to make sure we delivered a Social Media Strategy that not only a comprehensive, detailed and understandable strategy, but one that was actionable and wouldn’t sit on a shelf collecting dust.
Murrindindi Shire Council immediately adopted the Social Media Strategy, and set about putting it into action as per the provided Action Plan.
In one year, Murrindindi Shire Council has seen:
Murrindindi Shire Council facebook
(1.3k) in followers on Murrindindi Shire Council Facebook page
Discover Dindi facebook
(6.2k) in followers on Discover Dindi – council’s tourism Facebook page
Discover Dindi tiktok
The formation of the Discover Dindi TikTok account, gaining a following of 8.8k, with 53.7 video likes and total video viewership over 720k
Our Social Media Strategies are smart, innovative and effective. We believe in creating strategies that aren’t just academic thought pieces, but are practical, understandable and implementable.