I want to tell you a story. Our story.
Cast your mind back. 1964 was a big year. Martin Luther King received the Nobel Peace Prize, Dawn Fraser took gold in the Women’s 100 metre Freestyle in Tokyo, Robert Menzies was Prime Minister for the 17th year, The Beatles toured, the moon program got under way and the first Australian soldier died in Vietnam. But away in a distant corner of the world an advertising agency called Pace was started.
Pace was originally the in house advertising department of Heaths Motors, a Ford dealership. The advertising department had mastered the art of generating leads to sell cars. A discussion between management decided it made sense to extract the advertising department and form an independent business. A business that could generate leads and outcomes for other brands and marketers just like it did for Heaths. And so it begun, the journey of Pace Advertising.
So as you read this take comfort. Whatever happens to the market, wherever the economy goes, as trends wax and wane, we have it covered. With close to 60 years in the business, we continue to master the art of creating business outcomes for our clients.