After the Apollo Bay and Port Campbell regions were affected by flooding disasters and road closures in 2010-11, the local tourism board reached out for assistance in promoting the region. Pace, being a local agency with strong ties to the region, immediately threw our hat in the ring.
The heart of the campaign became a new website (www.seafoodwalks.com.au), consisting of various attractions, cafes, restaurants, walks, fishing locations and itineraries throughout the region. The website also provided an opportunity for all tourism members to supply a deal of their choice. Reaching 40,000 unique visitors per month before the campaign was over, the Seafood + Walks campaign was a huge success.
Aired across Western Victorian television throughout the campaign period, a commercial was produced on a tight budget to promote the Apollo Bay and Port Campbell regions. Still photography was used to create an inspiring 3-Dimensional outcome, effectively creating footage from raw images and therefore a seamless, flowing commercial.