The amount of rubbish being sent to landfill has quickly become an important issue for areas experiencing large population growth. When Barwon Regional Waste Management Group tasked us with reducing landfill and promoting recycling alternatives, we knew it would be a challenge. What we also knew though, was that we could smash it out of the park.
Pace took the helm, driving the communications, marketing, PR and design for the Second Hand Saturday campaign. An initiative designed to promote the “Reduce, Reuse, Recycle” philosophy, Second Hand Saturday consisted of a series of “drop off” points for unwanted items over the course of multiple Saturdays. This multi-day structure and a strong awareness campaign allowed residents to get rid of bulkier items that wouldn’t fit in their bins and complicated items that have recyclable components but likely would’ve ended up in landfill.
In only the first week, we saw over 90 tonnes of unwanted goods given to our drop off sites. This included 25 tonnes of furniture, 8 tonnes of clothing, over 1,500 televisions and hundreds more computers and DVD players. When the line of cars to your site stretches back so far it blocks off the previous intersection, you know your campaign has been a success.