Take a piece of over $100,000 worth of marketing activity and promote your business this off-peak season.
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THE PROSPECTUS SOUNDS GOOD!
BOOK ME IN!
No really, this year’s VFR campaign will have locals, friends and relatives working their way around Geelong and The Bellarine on a virtual board game!
2019 hosts a whole new chapter in the ‘Visiting Friends and Relatives’ saga! Geelong and The Bellarine has led the charge in campaigning to locals for quite some time and now a whole new campaign generation presents itself for your business to leverage.
This quirky campaign mixes the learnings of hunting, gathering, exploring and board games – and the new iteration even rewards visits and money spent at your business!
The Story
Tikis have taken over Geelong and The Bellarine! Between June 2019 and April 2020, the challenge is on to defeat them once and for all! We’re putting the power in the hands of our visiting friends and relatives with a brand new game, rewarding Players with prizes for their efforts, and even more so for paying customers.
The Opportunity
Your business can take part in this new adventure. We have three partnership levels to suit your budget, plus additional opportunities available. Businesses like yours will hold key information for Players to
complete the game!
Read on and join the GEEMANJI Adventure!
Level 3 - EXTENDED!
Due to popular demand, we now have a Level 3 PLUS package available where an on-site activation is included, with the entire package price at $2,000. If you're interested, please select it in your booking below!
Businesses Hold The Keys
Players need to visit businesses to unlock games, prizes and new areas of the map.
Geolocation Technology
Users progress through the game by visiting your business and unlocking games, clues and virtual tools.v
Game Progress
Follow the game board to reach minigames, challenges and rewards.
Special Offers
Throughout the game, all businesses can promote special offers to Players!
Profiles & Directions
To help Players engage with your business, GEEMANJI will host your business profile. You can include images, contact details, open hours, map directions, social media and more!
High Roller
Earn extra dice rolls and other bonuses by visiting local businesses.
Mini Rewards
Players win gems by completing milestones and engaging with businesses.
How To Win
Defeat the tikis to save Geelong and The Bellarine! To defeat them and save the region, Players must visit businesses (some more than once!) and solve all the clues!
Let The Games Begin
Player progress will be public, so the challenge is on to push progress to the very limits!
New Opportunities
As a business, you can buy live push notifications, sponsor areas on the board and add directly to the game through your involvement.
Check out where you'll be featured!
Take advantage of a 360° video clue! We’ll be visiting all Level 3 partners to film the video clue in the heart of your business. The NEW 360° video clues create high interaction in the App, Facebook and YouTube. Plus, we’ll be having a bit of fun with the 360° video by embedding clues in the footage!
The 360° video clues are worth BIG points so they’re sure to have traction with the Players. This is your big chance to show off your business. Strictly limited to Level 3 Partners!
See example above!
Available on both iOS and Android, GEEMANJI Adventure puts your business in the pockets of players!
We'll have a dedicated website leading Players to the App so visitors can easily get started on their adventure and we'll be featuring the game on the visitgeelongbellarine.com.au website.
We'll have an extensive cinema campaign running across several movie genres to appeal to kids, families and beyond!
Leveraging the Our Geelong Facebook page, we’ll encourage followers to play, give away prizes and update Players when new areas are released!
We’ll use Instagram to spread the word through targeted ads to locals and visitors.
Video ads will be implemented across YouTube to drum up more excitement for the adventure!
We’ll be leveraging print media to drum up interest, give away clues and prizes, and promote the adventure throughout the campaign
We’ve partnered with BayFM for an extensive radio campaign. On-air mentions, live interviews, activations and the super screen are just some of the possible promo!
Branching out from traditional media, we’ll be utilising Spotify to reach new audiences!
Posters, maps, information and clues will be available to everyone who visits a Visitor Information Centre.
Posts that are performing well on Facebook will be boosted to reach as far and wide as possible! This includes posts referencing our Level 3 partners!
Using the Google Display Network, we’ll create animated ads that will stand out amongst the clutter on the web. We’ll also remarket these ads to anyone who visits the geemanji.com.au website!
We’ll be sending emails to thousands of Geelong people and engaged visitors to make sure they know about this new adventure and how to sign up!
All participating businesses will have the materials to use in-store and on their own social media, including images, printed materials, stories, updates and newsflashes, all available prior to and during the campaign
| Points for visiting | 10 points | 100 points | 500 points |
| Social Media feature | x 1 | x 3 | x 5 |
| Rewarded purchases | 10 coins | 100 coins | 500 coins |
| Branding materials |  |
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| Geolocation clue | |
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| Business quest kit | |
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| Special offers | |
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| Physical clue | |
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| Major clue destination | |
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| Push notifications | |
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| Partner level branding | |
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| 360° Virtual Reality clue | |
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| Sponsor the map | |
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| Boosted Facebook posts | |
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| Bay FM feature | |
Questions? Call Pace! Ph: 03 5273 4777