Case Study #72 - Positive Ageing

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The Surfcoast Shire provided their residents with some fantastic aged care services, including in-home care, companionship, social outings and a meals service. The problem was, no one seemed to know about it – particularly the people who needed it. Pace was called in to assist. By identifying that the decision makers for the target of the services were actually the children, siblings or care givers and focussing our communications on them, Pace assisted Surf Coast Shire to raise awareness and utilisation of these much needed services.