Case Study #163 - Goulburn River Valley

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When the tourism body adjoining the Greater Shepparton, Mitchell, Murrindindi and Strathbogie Local Governments sought assistance from professional agencies to develop a Tourism Marketing Strategy, Pace confidently raised their hand.

Pace were appointed to research and develop the strategy with a 5 year outlook, which identified the keys to successful marketing of the region as well as raising the awareness of the brand within the identified markets. A clearly defined plan for communicating within the industry was soon delivered, based on logical, cost-effective and measurable campaigns for the future.