Geelong Revival Motoring Festival

Case Study #52 - Geelong Revival Motoring Festival

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If you build it, will they come?

Pace helped resurrect the classic Geelong Speed Trials back in 2012- a historically significant motoring event held for many years along Geelong’s iconic waterfront. The original Geelong Speed Trials brought a magnificent collection of exotic vehicles to town and many of the world’s best drivers have competed at the event including Sir Jack Brabham, Stirling Moss, Dick Johnson, Jim Richards and Alan Jones.

We brought the event back to life as the Geelong Revival Motoring Festival with an emphasis not just on classic motor racing, but also as a fun day out for the whole family with vintage fashion shows, markets, music and live entertainment. After securing local government funding and building relationships with local car clubs, Pace organised the entire event from public relations through to portaloos and petrol!

The result? The rebirth of the largest classic motoring festival in the southern hemisphere, bringing over $3.2 million of economic benefit to the Geelong region in its very first year. The visitors, now over 60,000, have been growing at 20% each year and the event is now considered a Bucket List event on the motorsport calendar.

So yes, they did come.