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Case Study #66 - 2nd Hand Saturday

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Second Hand Saturday was a project run by Barwon Regional Waste Management Group, a community campaign to encourage the reuse and recycling of unwanted goods, reducing the amount of waste going to landfill. Pace was asked to drive the communications and marketing for the Second Hand Saturday campaign- everything from art and design, to media scheduling and public relations. This campaign only had a small budget, but reaped huge results. Over 90 tonnes of unwanted goods were dropped off including 25 tonnes of furniture, 8 tonnes of clothing, 1500 old televisions plus hundreds of computers and DVD players. And that was just the first week! That’s our specialty at Pace, getting great mileage for our clients out of a limited budget.